Anti-counterfeiting campaigns
Anti-Counterfeiting Campaign
The Fondation de la Haute Horlogerie is actively committed to the fight to end counterfeiting. Since 2009, it has implemented a series of measures to raise public awareness of a global problem that plagues the luxury industry in general and watchmaking in particular.
Information campaigns
In January 2009, the Foundation joined forces with the Federation of the Swiss Watch Industry to launch an international campaign with visuals and a slogan declaring,
“Fake Watches are for Fake People.“ The campaign appeared across international magazines and on websites.
The Foundation is also partner to international anti-counterfeiting organisations including StopPiracy, Unifab and Indicam.
Short films
In 2011, the Fondation de la Haute Horlogerie and ECAL University of Art and Design in Lausanne worked together to produce short films on the theme of counterfeiting in the watch segment. A short film competition was also launched online for the general public.
Updates on the FHH blog
What can you do against counterfeiting?
Discover on our blog the story of an unfortunate Swiss entrepreneur on vacation.
HH Magazine News
A new record for Rolex at auction
17 May 2013
While Patek Philippe again claimed the most valuable lot at the spring auction session in Geneva, Rolex confirmed its as…
Swatch Sistem51: Just How Far will the Revolution Go?
16 May 2013
Sistem51, the new Swatch self-winding mechanical movement, is to be assembled and adjusted entirely by machine. This gro…