Geneva, 13 November 2023 – The Fondation Haute Horlogerie will soon unveil a new connected art experience produced for Dubai Watch Week 2023. Twelve artworks dedicated to some of the iconic models from the fair’s participating brands promise to both entertain and educate, amidst a multifaceted programme.
14 November 2023
FHH comes to Dubai Watch Week
With its new connected art exhibition, the Fondation Haute Horlogerie (FHH) shines a unique light on watchmaking culture during the 6th edition of Dubai Watch Week
From 16 to 20 November, 2023, the FHH will return to Dubai Watch Week’s now sixth and largest edition yet, held at The Gate, Dubai International Financial Centre (DIFC).
Having become one of the essential happenings on the global watchmaking calendar since 2015, Dubai Watch Week 2023 promises a packed programme, with over 60 watch brands participating alongside convergent industries such as the design, automotive, and art worlds.
The fair’s greater mission echoes that of the Fondation Haute Horlogerie: to contribute to watchmaking culture’s international proliferation. It was therefore only natural that the FHH be called upon to put together a new exhibition of connected art through twelve exclusive works, under the aegis of its Watches & Culture pillar, for this important occasion.
Exhibited throughout the fair, these illustrations were created especially for twelve of the FHH’s partner brands present during the fair, featuring key details of their iconic timepieces reinterpreted as an artistic abstraction. Watch aficionados will undoubtedly recognise icons from Audemars Piguet, Bovet, Breitling, Chopard, Girard-Perregaux, Greubel Forsey, H.Moser & Cie, MB&F, Ressence, TAG Heuer, Ulysse Nardin or Van Cleef & Arpels – although some will be trickier to spot than others!
For visitors to the fair, their journey into this unique experience begins by scanning the installation QR codes found alongside each artwork onsite. An animation will then appear, immersing viewers into that brand’s universe - if only briefly through their mobile phones. This makes for a potent mix of educational yet entertaining content, which visitors can use to inform their answers in the subsequent Dubai Watch Week quiz, for the chance to win prizes.
When speaking about the project, Aurélie Streit, Vice President of the Fondation Haute Horlogerie said: “Part of the FHH’s vision includes our particular brand of edutainment, seen for example in some of our well-known activations. This concept has been extended, most notably through the FHH’s increased presence at numerous events on the international watchmaking calendar.”
Hot on the heels of the FHH’s Forum 2023, Pascal Ravessoud, Vice President of the Fondation Haute Horlogerie will also once again participate in a panel entitled “Spare Me: is aftersales an after-thought?” during Dubai Watch Week’s own Horology Forum. Taking place on the final day of events, it promises to be a riveting discussion, with a roster of renowned industry figures.
For more information on these activities and the wider Dubai Watch Week programme, or to book media appointments with an FHH spokesperson during the fair, please visit https://www.dubaiwatchweek.com/
About the Fondation Haute Horlogerie
Founded in 2005 by Audemars Piguet, Girard-Perregaux and the Richemont Group, the Fondation Haute Horlogerie (FHH) has since focused its mission on the international influence of watchmaking culture, and positions the watch as an object of art and culture.
Point of reference and neutrality for all subjects relating to watchmaking, it relies for this on three complementary pillars intended for a wide audience, made up of industry professionals, individuals, insiders and of amateurs.
The first, Watches and Culture by FHH, created in 2021, aims to bring watchmaking culture to life through the creation of original content, events and international meetings, intended jointly for the general public and professionals.
As for the FHH Academy, it trains and certifies watchmaking knowledge for today's professionals and tomorrow's aficionados. Consisting of a rich and fun offering made up of training courses and certifications, its content is available in class or online in more than 20 countries, making watchmaking knowledge available to all.
Finally, the FHH Forum, a discussion and debate platform designed by the industry for the industry, informs, questions and connects the leaders of the sector with the aim of shaping the ecosystem of the future.
A circle of around forty watch brands is actively committed to the culture and heritage of watchmaking and offers unwavering support to the Foundation since its creation. Visionaries and the avant-garde actively encourage and support the missions and activities of the FHH.
Fondation Haute Horlogerie - Media Contact
Meera Anand
Senior Communications Consultant – Fondation Haute Horlogerie
E: meera.anand@hautehorlogerie.org
M: +41 79 420 7789
About Dubai Watch Week
Founded in 2015 by Ahmed Seddiqi & Sons, Dubai Watch Week celebrates the creative confluence and undercurrents of the luxury watch industry highlighting the people, community, tradition, and innovation in the market. Creating satellite events and its biennial hero event in Dubai, Dubai Watch Week is a movement that supports initiatives with similar values bridges communities and creates unique opportunities for networking and creative exchange.