Geneva Watch Days

Launched in 2020 by six Founding Members – Breitling, Bvlgari, De Bethune, Girard-Perregaux, H. Moser & Cie. and MB&F – the decentralized Geneva Watch Days event has grown to become a cornerstone for the watchmaking community. The concept? A common pavilion to showcase the brands’ timepieces to the public, discuss current topics, and celebrate high horology, as well as decentralized locations—boutiques or hotels—for each Maison to welcome watch enthusiasts.