The Luxury sales attitude workshop provides essential theoretical knowledge around fine watchmaking selling on the sales floor: Understand the definition of luxury, customers' buying motives, pre-sale preparation and the key stages of a sale. Very much customer oriented, this workshop allows sales staff to apply the freshly acquired knowledge during activities and role plays.
Luxury sales attitude
Type
Customer-oriented
Synopsis
Objectives
The aim of the Luxury sales attitude workshop is to provide salespeople with knowledge and best practices to enrich the customer experience and interactions in the store.
The objectives of the module are:
- Participants will be able to enhance customer’s experience in the luxury industry.
- Participants will be able to identify the most effective techniques and soft skills necessary to deliver the most qualitative interactions.
- Participants will be able to better communicate and assist the client throughout its boutique experience.
Length
The Luxury sales attitude workshop lasts for half a day.
Find the right attitude with the client
Luxury
Definition
Client Experience
Purchasing motivations
The customer – brand relationship
Self-preparation
The right presentation
Mental preparation
Point of Sales
Preparation of the Point of Sales
Get the right process
Point of Sales environment
Shopping Environment
Cultural Environment
Welcome
Key Words
Corporate Codes
Discovery
The art of asking
Put in perspective
Presentation
Structure (present a watch)
Recommendations (choice of words)
Negociation
Highlighting the product advantages over the customer
Objection management
Conclusion
Validation
Purchase decision
Purchase made
Follow-up
Close the deal
Follow-up
