Now more than ever, it’s clear: watchmaking is an art in its own right—the 12th Art. The work of master watchmakers captivates collectors around the world, their craftsmanship widely admired and deeply valued. For centuries, people everywhere have marveled at the ingenuity and artistry of those who bring time to life.

Which makes it all the more surprising that, until now, there has never been a universal day dedicated to watchmaking – especially when you consider that horological and mechanical arts have been recognized as part of UNESCO’s cultural heritage since 2020.
 

World Watch Day is an open invitation to share the passion of watchmaking in all its forms. It will take place each year on October 10, echoing the traditional display of 10:10 on watch dials – a quiet symbol of balance, beauty, and joy in timekeeping.

www.worldwatchday.org

On October 10, 2025, the very first edition of World Watch Day will stream online, following time zones from East to West. In the spirit of shared celebration, the day will be animated by media outlets, associations, collectors’ clubs, and content creators from all over the world. Throughout the day, watchmaking will be explored in all its dimensions – from culture to science, from economics to sport, from traditional craftsmanship to contemporary art.

To coordinate the initiative, a dedicated non-profit association has been created, bringing together leading voices committed to promoting watchmaking culture globally. Its founding members include the Fondation de la Haute Horlogerie, Foundation of the Grand Prix d’Horlogerie de Genève, The Watch Library Foundation, Horopedia Foundation, Horological Society of New York, Europa Star, Le Figaro, Hantang Culture, and Arc Horloger. The association is designed to grow and evolve, welcoming all who wish to contribute to this open, inclusive initiative. Alongside the livestream, the October 10 event is open to any and all local or independent initiatives – a shared celebration of the craft and culture of time.

Professionals and watch enthusiasts alike are invited to register now to attend our webinar on May 5, at 10:00 a.m. or at 4:00 p.m. CET. 

We’ll present the goals and structure of the inaugural World Watch Day— and explain how you can take part.