
1980
Foundation of the brand by Carlo Crocco.
2004
Jean-Claude Biver is named CEO of the brand. He creates the concept of high-tech material fusion.
2006
Launch of the Big Bang All Black, ground-breaking concept of a completely black watch.
2008
LVMH purchases the brand and introduces a vertical approach to its production process. A new factory is established in Nyon with a programme of expansion through the years.