If you had to chose one brand to symbolise precision and consistency through the years, Rolex would be it. Rolex owes its reputation to its precision watches and to its spirit of inventiveness which it has never relinquished since its creation in 1905. It is associated with the quest for excellence inherent in sport. The name "Rolex", which is easy to pronounce in any language, comes from the abbreviation of "horlogerie exquise".
1905
Foundation of Wilsdorf and Davis in London.
1926
Invention and patent of the Oyster with its waterproof case.
1945
Creation of the Date Just, first waterproof automatic wrist chronometer in the world to show the days of the month in a grill.
1953
Birth of the Submariner, first wristwatch waterproof to a depth of 100 metres.