A bold and voluntary choice by the actor who is today among one of the highest paid in the world, nominated for the Oscar for best actor in 1993 and who has been successful since then, by interpreting the superheroes of Marvel studios in the Iron Man trilogy as well as in the Avengers, Captain America and Spider Man movies. Robert Downey Jr chose De Bethune for its watchmaking expertise, mastery of technique, the innovation of its timepieces and the brand's contemporary and instantly recognizable design.

Far from the usual marketing effects, it is precisely for all these values that the actor was weargin a De Bethune weatch, not only for his appearance at the press conference of the film in Los Angeles last April, but also for his tour with the film crew travelling in Asia. Robert Downey Jr. wears the DB28 Tourbillon watch from De Bethune, a light and fast tourbillion.