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FHH | Haute Horlogerie Expands its International Network
CREA_Sprint Design_Brief

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24 January 2025

The Fondation Haute Horlogerie adds to its international educational network

Industry

by Christophe Roulet

On this International Day of Education, the Fondation Haute Horlogerie is spotlighting its own educational mission, implemented through an international network of partnerships with many renowned academic institutes.

Watchmaking – an activity that draws on mechanical science and the decorative arts – is discovered through the sharing of knowledge and the Fondation Haute Horlogerie (FHH) has, in response to this need, set up a continually expanding educational hub. The FHH was established in 2005 for the advancement of horological culture in all its forms, which includes promoting an understanding of horology. Consequently, the Foundation has developed a vast array of educational content which it makes available online, in classes given by the FHH Academy and through partnerships with universities and management schools worldwide.

 

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View of the 2022 Time Design exhibition, showing display cases by students at ECAL

First Switzerland...

For many years, the FHH has connected with institutions that educate in the broad field of luxury and in particular watchmaking. This network began close to home, through collaborations with schools in the Foundation’s geographic vicinity. Members of the FHH Cultural Council include Alexis Georgacopoulos, director of l’ECAL/Ecole cantonale d'art de Lausanne whose students designed display cases for the Time Design exhibition, at Pont de la Machine in Geneva. Another partner, IMD Business School in Lausanne, has hosted multiple editions of the Forum de la Haute Horlogerie, which is organised by the FHH. Speakers at this platform for debate and discussion have included members of IMD’s teaching staff, who are also active in the Foundation’s Master Class programme, in particular Prof. Stéphane JG Girod.

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Among its partner-institutions in French-speaking Switzerland, the FHH also maintains close ties with Haute Ecole d’Art et de Design (HEAD) in Geneva and ISG Luxury Management, also in Geneva. The FHH contributes to HEAD’s watch design course and facilitates encounters between students and professionals in the watch industry. Alongside their counterparts at ECAL, students at HEAD were invited to work on the Time Design exhibition by imagining the objects that might serve to measure time a hundred years from now. As for ISG Luxury Management, which offers an MBA in fine watchmaking management, it benefits from teaching by the FHH at the end of which students working towards their Bachelor’s can sit for the Foundation’s own certificate.

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To understand the value of watchmaking, first we must understand the skills and challenges of the profession.

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…then worldwide

Building on these initial partnerships, the Fondation Haute Horlogerie has progressively extended ties to academic institutions outside Switzerland. Each year, FHH Vice President Pascal Ravessoud is invited by Sup de Luxe in Paris to give industry insight to MBA Luxury students. The Foundation also delivers an annual lecture on the latest trends in watchmaking to students enrolled in the New Luxury and Art de Vivre Marketing Master’s at Sciences Po Paris. Additionally, the FHH has a longstanding collaboration with the University of Hong Kong (HKU Space), where it leads classes that prepare students for the Foundation’s three levels of certification (Watch Advisor, Watch Specialist and Watch Expert) and, more recently, runs hands-on workshops to discover a mechanical watch movement. Extending its network Stateside in 2022, the Foundation delivers lectures on the history of horology and time measurement at Hult Business School summer sessions in San Francisco and is a guest of New York University Stern School of Business where it gives lectures and contributes to the school’s MBA in Luxury & Retail Digital Solutions, by giving students the opportunity to work on case studies.

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“To understand the value of watchmaking, first we must understand the skills and challenges of the profession,” comments FHH Vice President Aurélie Streit. “This is the educational goal that the Fondation Haute Horlogerie has set itself, as part of its cultural mission. These many partnerships, that we continue to develop, are proof of the relevance and importance of this educational function.” 

Reflecting this, two new schools have recently joined the Foundation’s partner network, starting with CREA OMNES Education, the leading school in Geneva and Lausanne for creative, marketing, communication, digital, luxury and event management. The FHH took part in a marathon one-week event, when first-year Master’s students were asked to develop digital solutions for a real-world project. The second collaboration is with ESG Luxe luxury management and marketing school in Paris where, through classes, lectures and immersion programmes, the FHH promotes watchmaking among tomorrow’s luxury managers.

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