How to attract the next generation of luxury customers: Gen Z
Who are the new luxury customers? What are their codes, aspirations, expectations and purchasing levers in the luxury and watchmaking industry?
05 Novembre 2024
Masterclass FHH x NellyRodi
Fondation Haute Horlogerie is proud to join forces for the first time with renowned consultancy agency NellyRodi for a full day of learning on the next generation of luxury customers: Gen Z.
During this very interactive masterclass, you will learn about the luxury sector’s transformation through tailor-made studies presented by Clara de Pirey and Constance Le Nay. They will shed light on aspirational approaches and development opportunities in the sector and will provide you with innovative look at the codes and territories of expression of tomorrow’s luxury and watchmaking industries.
Joining us as well, the founders of APRESDEMAIN, a Gen Z focused-agency, during a live interaction will decrypt the fundamentals of this aspirational generation: codes, interests and teach you how to engage this community while breaking down the stereotypes.
We will also make you participate in a practical workshop focused on to the different Gen Z watchmaking customer targets and the resulting operational opportunities. Be ready to be hands-on!
Joins us for a day of creativity, fun and learning on the next gen of customers and leave with the necessary tools to work on your targets, identify your growth opportunities, and best address the new expectations of the sector.
Location
The masterclass will be held at Refettorio Geneva.
This is a unique place in Geneva recovering food waste and fighting poverty and hunger. Each meal served during lunch time provides a meal for someone in need at dinner. The restaurant follows a strict zero-waste policy as well.